Trusted Partners
At the core of Living Identity™ lies a verified, continuously refreshed identity spine — connecting key identifiers and real-time recency signals into one living source of truth.

The Identity Spine:
Core Identifiers That Build Verified Intelligence

The verified core that connects key identity attributes — including real-time recency signals — into one trusted, continuously updated spine powering verification, compliance, and intelligence at scale.

Address
Government ID
Phone
Full Name
Living Identity™
Intelligence
Email
Date of Birth
Recency Signals
Gender
LIVING IDENTITY™

LIVING IDENTITY™:
The Foundation of Modern Identity Intelligence

Eliminating the trade-off between risk controls and customer experience with trusted, regulatory-grade identity intelligence.

Living Identity™ is the verified identity layer within 1datapipe®’s Identity Intelligence Platform — unifying 1.5B+ verified profiles across 21 emerging markets into a single, enrichment-ready dataset built for compliance and scale.

Accessible via real-time API or batch delivery, Living Identity™ empowers financial institutions, commercial enterprises, and government agencies with regulatory-grade identity verification and fraud defense that enhance customer experience without compromise.

Anchored to government-issued national ID’s and other identifiers, Living Identity™ ensures transparency, audit readiness, and model integrity.

Key Benefits:

Risk Management & Fraud Prevention: Strengthen identity onboarding, detect synthetic IDs, reduce false positives, and deliver reliable assurance across consumer, enterprise, and public-sector use cases.

Personalization & Enrichment: Unlock smarter segmentation, deeper insights, and consistent 1:1 engagement to power customer growth at scale.

Fraud & Risk Defense
Stronger Defenses Across Sectors
Detect synthetic and manipulated identities, reduce false positives, and strengthen enterprise risk models.
Frictionless Compliance
Regulatory-Grade Verification
Instantly verify customers and meet compliance standards with privacy-first data.
Thin-File Coverage
Extending Access Without Compromise
Confidently onboard and score underserved customers using verified identity data.
AI-Ready Identity Intelligence
Clean Enrichment Layer for Analytics
Enrichment-ready structure designed for AI, analytics, and modeling platforms.
Cross-Channel Consistency
One Unified Source of Truth
One verified identity source for consistent decisions and engagement across channels.
Fraud & Risk Defense
Frictionless Compliance
Thin-File Coverage
AI-Ready Identity Intelligence
Cross-Channel Consistency
GeoLifestyle Intelligence

Extending Identity Intelligence Beyond
Risk to Engagement.

Know what customers do — not just who they are — with lifestyle-driven context.

GeoLifestyle Intelligence enriches 1datapipe®’s verified identity intelligence with behavioral and geospatial insights, revealing how consumers move, spend, and engage across digital and physical channels.

By combining mobility, spending, and environmental context, organizations gain deeper visibility into fraud risk, creditworthiness, and lifestyle-driven personalization.

Core Applications:
• Fraud and Risk Scoring
• Credit and Lending Models
• Personalized Marketing and Cross-Channel Segmentation
• Market Expansion and Regional Intelligence

AI-Powered Segmentation

Smarter Clusters, Sharper Targeting

Build lifestyle- and mobility-based clusters for precision targeting, cross-sell, and predictive modeling — powered by behavioral and location intelligence.

Audience Intelligence

Deeper Insights, Stronger Strategies

Turn behavioral and affinity data into actionable intelligence that fuels loyalty, cross-sell, and marketing strategies driven by real-world behaviors.

Hyper-Personalization

1:1 Engagement at Scale

→ Deliver the right offer, at the right moment, across digital and physical touch points — using enriched lifestyle context for personalized engagement.

Behavioral Risk Insights

Risk Intelligence, Reinvented

→ Apply lifestyle-linked behavioral signals to sharpen fraud detection, credit scoring, and thin-file decisioning — without sacrificing accuracy or speed.

Market Expansion

Mapping Opportunity

Uncover new growth potential by analyzing lifestyle, spending, and geographic patterns — turning behavioral insight into market advantage.

Cross-Channel Activation

Consistent Engagement Everywhere

Deploy lifestyle-enriched customer profiles seamlessly across retail, telecom, and digital ecosystems for unified, hyper-relevant experiences.

GeoLifestyle Intelligence enriches 1datapipe®’s verified identity intelligence with behavioral and geospatial insights, revealing how consumers move, spend, and engage across digital and physical channels.

By combining mobility, spending, and environmental context, organizations gain deeper visibility into fraud risk, creditworthiness, and lifestyle-driven personalization.

Core Applications:
• Fraud and Risk Scoring
• Credit and Lending Models
• Personalized Marketing and Cross-Channel Segmentation
• Market Expansion and Regional Intelligence

One Foundation. Dual Impact.

Discover how Living Identity™ and GeoLifestyle work together to power the world’s most intelligent identity decisions.