Trusted Partners
LIVING IDENTITY™

LIVING IDENTITY™ :
The Gold Standard in Identity IntelligenceScoring in Emerging Markets

Powering fraud prevention, identity verification, and AI-driven decision-making—Living Identity™ fuels a secure, compliant, and digitally connected world.

In today’s digital economy, access to verified, real-world identities is the key to unlocking financial opportunity, mitigating fraud, and driving smarter decision-making. 1datapipe®’s Living Identity™ Intelligence platform delivers the largest and most comprehensive identity dataset, covering 1 billion+ fully verified profiles across 15 high-growth emerging markets.

With 90-95% adult population coverage, our continuously updated, structured identity data enables financial institutions, fintechs, and AI-driven businesses to operate with unparalleled accuracy and trust. From real-time identity verification and risk modeling to compliance and hyper-personalized engagement, Living Identity™ is the foundation of next-generation digital transformation.

Unrivaled Trusted Identity Intelligence
Trusted Identity Intelligence – The Gold Standard of Trust:
Living Identity™ offers 1 billion+ fully verified profiles, covering up to 95% of adult populations in key emerging markets—fueling AI, fraud detection, and risk intelligence with unmatched precision.
AI-Powered Risk Modeling
Predictive Intelligence for Risk Management:
Our real-world identity dataset provides the strongest foundation for fraud prevention, risk assessment, and regulatory compliance—minimizing exposure while maximizing accuracy.
Real-Time Identity Verification
Instant Identity Verification – Stop Fraud Before It Starts:
Authenticate users with real-time, instant verification, leveraging the most accurate, structured, and continuously updated identity dataset in the industry.
Frictionless, Compliant Onboarding
Frictionless, Compliant Onboarding – Secure Access at Scale:
Reduce friction and verify customers instantly with regulatory-compliant identity data, ensuring a smooth, fraud-resistant onboarding experience.
Hyper-Personalized Engagement
Beyond Demographics – Personalization That Drives Conversions:
Leverage GeoLifestyle behavioral insights and Living Identity™ to drive AI-powered audience segmentation, customer intelligence, and precision marketing—ensuring businesses reach the right customer, at the right time, with the right message.
Unrivaled Trusted Identity Intelligence
AI-Powered Risk Modeling
Real-Time Identity Verification
Frictionless, Compliant Onboarding
Hyper-Personalized Engagement
KYC & Fraud Defense

Living Identity™ – Smarter Fraud Prevention With Verified Identity Data

The ultimate defense against identity fraud, built for compliance, trust, and AI-powered risk intelligence.

Businesses can no longer rely on static, outdated identity verification methods. 1datapipe™ is setting the new standard for identity intelligence, delivering a dynamic, structured approach that detects fraud in real time, strengthens risk models, and enhances customer verification.

How 1datapipe™ Strengthens Fraud Protection:

✔ 1B+ Real-World Verified Identities – Instantly verify users with structured, government-backed identity data.
✔ AI-Driven Risk Intelligence – Strengthen fraud detection and credit risk assessment with predictive analytics.
✔ Reduce False Positives – Improve customer verification accuracy while minimizing friction for legitimate users.
✔ Seamless Compliance – Meet KYC, AML, and regulatory standards without compromising user experience.

Account Takeover
Synthetic ID
Stolen Identity
No Intent to Pay
Onboarding / KYC
Impersonation
GeoLifestyle Intelligence

The Ultimate Audience Intelligence for Multi-Channel Personalization

Leverage predictive identity data to power smarter personalization and high-impact marketing strategies.

Understanding your audience goes beyond demographics—it’s about real behavior, real preferences, and real-world engagement. GeoLifestyle Intelligence transforms raw identity intelligence into powerful insights, enabling businesses to target, engage, and convert with unparalleled accuracy.

With 52 unique lifestyle and affinity attributes across 6 key markets, GeoLifestyle Intelligence empowers brands, financial institutions, and AI-driven platforms to:

✔ Identify high-value customer segments for precision targeting.
Enhance multi-channel marketing with AI-powered personalization.
Increase engagement and conversion rates with tailored offers.
Reduce marketing waste by refining segmentation based on real-world behaviors.

AI-Driven Audience Targeting

→ Geo-coded segmentation enables hyper-precise targeting based on real-world behavior.

→ Predictive analytics identifies future purchasing behaviors and brand affinities.

Optimized Multi-Channel Campaigns

→ Personalized digital ads across social, mobile, email, and web.

→ Retail & in-store targeting based on lifestyle preferences.

Advanced Consumer Affinity Data

→ Insights into shopping habits, entertainment preferences, travel behavior, and financial indicators.

→ Deliver tailored offers to increase engagement and brand loyalty.

Fraud & Risk Mitigation for Financial Services

→ Enhance risk assessment models with behavioral data to improve credit decisions and prevent fraud.

→ Leverage alternative data signals for loan approvals and fraud detection systems.

AI & Data Science Applications

→ Train AI models with structured, real-world behavioral data to enhance personalization engines and predictive analytics.

→ Combine GeoLifestyle with Living Identity™’s 1B+ verified profiles for a powerful full-stack identity solution.

Understanding your audience goes beyond demographics—it’s about real behavior, real preferences, and real-world engagement. GeoLifestyle Intelligence transforms raw identity intelligence into powerful insights, enabling businesses to target, engage, and convert with unparalleled accuracy.

With 52 unique lifestyle and affinity attributes across 6 key markets, GeoLifestyle Intelligence empowers brands, financial institutions, and AI-driven platforms to:

✔ Identify high-value customer segments for precision targeting.
Enhance multi-channel marketing with AI-powered personalization.
Increase engagement and conversion rates with tailored offers.
Reduce marketing waste by refining segmentation based on real-world behaviors.

FINANCIAL INCLUSION

Real Identities. Real Access.
Powering Inclusion Through Trusted Identity Data

In the digital economy, millions remain underserved—not because they lack potential, but because they lack a verified financial identity.  1datapipe®’s Living Identity™ solution is transforming digital identity into financial opportunity by delivering real-world, continuously updated identity data that helps financial institutions, fintechs, and digital platforms connect with previously unverified digital profiles.

Protecting the Underserved
Verified Identities. Uncompromised Security.
Smarter Risk Decisions
KYC Without Barriers
Living Identity™ Intelligence:
The Gateway to Inclusive Access
Alternative Data for Smarter Lending
Trust-Driven Financial Services
Hyper-Personalized Financial Services
Stopping Fraud, Expanding Opportunity

Tap Into the Future of Data Intelligence

Explore how our full suite of AI-powered, data-driven solutions can transform fraud prevention, risk intelligence, financial inclusion, and customer engagement.