From Identity to Lifestyle: How Verified Identity and Lifestyle Intelligence Power Precision Marketing
October 12, 2025

Why Identity + Lifestyle Matters Now Personalization is no longer a trend — it’s an expectation. Research shows that 80% of consumers are more likely to purchase from brands offering tailored experiences. The key to delivering true personalization lies in combining verified identity with lifestyle intelligence. The explosion of AI-driven marketing and the decline of […]

KYA Is Next. 1datapipe® Is the Data Layer That Makes It Work.
August 28, 2025

By Carey Anderson, CEO & Co-Founder, 1datapipe®August 28, 2025 Quick Take AI agents are already logging in, making payments, and acting on behalf of users. That changes everything. KYC alone isn’t enough anymore. It’s time for KYA: Know Your Agent — and that starts with knowing the human behind the agent, and whether that agent […]

Navigating the Nexus of Identity, Data, and Trust: How Emerging Markets Are Rewriting the Rules of Digital Access
June 25, 2025

In the digital era, identity has become infrastructure. Whether unlocking financial services, training AI models, or preventing fraud, digital identity data is now foundational to economic inclusion and digital trust. Yet, in many of the world’s fastest-growing economies—from Indonesia to Mexico—the road to building scalable, ethical, and resilient identity systems remains fractured, opaque, and fiercely […]

The End of Cookies, the Rise of Consent: Why Permission-Based Data Is Winning
April 10, 2025

In a Post-Cookie World, Permission is Power – And Infrastructure is Everything As third-party cookies disappear and global data privacy regulations tighten, organizations are facing a data reckoning. Traditional tracking methods are crumbling under pressure from regulators, users, and technologies alike. The future of personalization, fraud prevention, and AI performance depends on something better: verified, […]

The Illusion of Intelligence: Real AI Needs Real-World Data—and a Vault to Protect It
April 07, 2025

In high-stakes environments like finance, compliance, and digital onboarding, synthetic data is cracking under pressure. But real intelligence demands more than simulation. It requires infrastructure built like a vault—secure, structured, and ready to deliver trust at scale. ​In the rapidly evolving landscape of artificial intelligence (AI), the quality and authenticity of data used for training […]

Synthetic Data Had Its Moment. Now Real-World Identity Is the Only Data That Matters.
March 24, 2025

Enterprise AI is hitting a wall—and the solution isn’t more fake data. It’s verified, structured, real-world data intelligence that delivers accuracy, compliance, and scale. For a while, synthetic data was the golden child of AI innovation. It was pitched as the ideal fix for data scarcity—fast to generate, privacy-friendly, and endlessly scalable. But the shine is […]

Thin File, Big Opportunity: AI is Rewriting the Credit Playbook in Emerging Markets
February 05, 2025

AI-Powered Alternative Data: Transforming Credit Scoring for Thin File Customers in Emerging Markets In many emerging markets, millions of individuals remain financially invisible—not because they lack financial responsibility, but because traditional credit scoring models fail to recognize their behaviors. These thin file customers—gig workers, small business owners, and informal economy participants—are often shut out from […]

Mastering Fraud Prevention: Essential Traits Every Fraud Fighter Needs to Outthink Fraudsters
October 23, 2024

Mastering fraud prevention requires curiosity, skepticism, and data-driven decisions to outsmart evolving threats. Learn the essential traits of successful fraud fighters.